The Business Side of Things II

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Setting up Your Home Business: Market Your Business on Social Media 

Beauty is no accomplishment on its own. It’s what you do with it. – Padma Lakshmi


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1. Join (if you haven’t already) LinkedIn, Instagram, Facebook, Twitter, YouTube, Pinterest and market your business to your friends on this sites.
2. Set up a Facebook Business Page
3. Create and upload before-and-after photos of your clients on Facebook, Twitter, Instagram, Pinterest
4. Post the photos. Tag your friends. 
5. Set up paid ads on Facebook and Twitter
6. Join LinkedIn Groups and network with promising connections


Setting up Your Home Business: Market Your Business Online

Goals are dreams we convert to plans and take action to fulfill. - Zig Ziglar

1. Send email blasts to your friends and people you know 
2. Share your new business with your friends through Whatsapp Groups
3. Create free ads on classified ads websites. In Nigeria, examples of such sites are olx.com.ng, jiji.com.ng, ady.ng, mobofree.com
4. Create a free webinar (an online seminar). Upload it online and send emails to your contacts to participate.


Setting up Your Home Business: Market Your Business Offline 

I am endeavoring to provide employment for hundreds of women of my race. - Madame CJ Walker

1. Organize free and paid seminars. Rent a hall in a hotel. Advertise the seminar on the radio, TV and in the newspapers. 
2. Advertise your business in newspapers and magazines
3. Create and distribute fliers and handbills in target areas
4. Distribute your business cards to everyone you know
5. Work with an event planner or go it alone, if you're feeling confident enough, to throw a launch party for your new business.


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